New York State
While designing a branding campaign for a whole state (the State of New York in this case), I had to consider what I should include in the campaign. I first decided to cover three regions of that State of New York so that I was not solely focused on New York City, which is usually the only place of which most people think. I decided to design logos and other elements for New York City, Niagara Falls, and the Adirondack Mountains in upstate New York. I could not only stop at logos, so I wanted to design other elements, including a welcoming billboard, cups, and clothing items. When one thinks of New York, usually they think of big and bold, so I decided to stick with that theme in all of my designs while pulling from a consistent color palette, mostly consisting of greens and a few other colors to add to the designs. I wanted the designs to show off what New York has to offer, which are big cities, magnificent waterfalls, and beautiful mountains.