Luka Dončić Campaign


For this project, I wanted to show a graphic representation of some of the nicknames that rising NBA star Luka Dončić receives and is referred to regularly by announcers and other sports journalism individuals and experts. Luka Dončić has been referred to as “the Don”, a play on the notion that he rules the court and the fact that his last name starts with “Don-”. I was inspired by the 1972 classic mobster movie The Godfather when designing a poster for Dončić and wanted to explore and recreate a posterized effect that was used for The Godfather. While creating these posters, I also needed to include icons and effects having to do with basketball, of course, because Luka Dončić is a professional basketball player and one of the best in that respect.

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